MORRISONS has joined forces with Kellogg’s this Easter to launch a breakfast club where the whole family can request a free bowl of cereal.
Both adults and children can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11am, in any of Morrisons' 397 cafes.
The joint scheme will run from April 3 to 24, while stock lasts, and aims to support families during the Easter holidays when many school breakfast clubs are unavailable.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998.
The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with a breakfast, helping to boost attendance, attainment, alleviate hunger and provide before-school care.
Chris Strong, Morrisons Cafe buying manager, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”
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