The Magnum 'Pleasure Sensorium' has been created to help fans of their ice cream discover how the science of sound can elevate the flavours in every layer of your Magnum Double Gold Caramel Billionaire.
Nice bit of fun to get into and there are 21 free pairs of wireless headphones to be had after you complete the questionnaire.
Love a sweet or two? Have a look at our free chocolate samples page.