Anyway, it's caught on and now it's a thing and we love the idea of it.
This freebie from The Secret Elves Club was launched on June 25th and they are giving away free Elf on the Shelf Pens.
Just pop your details in the form on the next page and you could get one of these to kick start your Christmas collection of free goodies.
Have a look at these best lesser known Christmas movies.