The brand encourages consumers to become educated about the active ingredients used in their products. Sleek, fuss free packaging allows the sole focus to be on the contents.
This, along with the near to no money spent on advertisements, is the reason why the products can remain unbelievably cheap.
Relying on word of mouth marketing has been a fruitful risk as the internet is filled with raving reviews claiming the ordinary products cleared their skin in record time.
The brand also provides clear and informative advice on how to layer the different direct acids, retinoids, SPF, hydrators, oils, peptides (this will sound less scary once you start spend hours on the Ordinary regime guide) After creating the perfect regime for your skin type you will feel like a qualified dermatologist.
Most importantly, there is a promise of luxury ingredients that don't break the bank from prices ranging from £5 to £15. Not to mention their makeup range with 21 versatile foundation shades using clever undertone identifiers to make your newly clear skin even more flawless.
As someone who prefers a simple skincare routine, I have loved stripping back and using my 3 recommended products including the AHA peel used once a week for a deep cleanse.