Morrisons is gearing up to give away mistletoe this year in an effort to increase festive romance.
Getting in the festive spirit, the supermarket will be handing out up to 50,000 complimentary sprigs, just weeks after experts warned the cost of the winter plant is shooting up to £9.95 a bunch , following last year's mild weather.
The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition of puckering up under the plant was at risk of dying out with 71% of under 35s admitting they had never experienced a kiss under the mistletoe.
A quarter of Brits also said all they want for Christmas this year is a kiss from a loved one.
From Monday 12 December, Morrisons Community Champions adorned in 'Merry Kissmas' sashes will be handing out complimentary mistletoe in all 492 stores - you can find your nearest branch here .
Donna Heywood, Flower Buyer at Morrisons, comments: "Kissing under the mistletoe is one of the oldest Christmas traditions and we want to do our bit to keep it alive.
"The mistletoe giveaway was extremely popular last year so we hope to get even more customers kissing this Christmas. And you never know, true love could just be an aisle away."
The mistletoe giveaway is the latest traditional Christmas initiative from Morrisons after the supermarket put carols back on the in-store playlist after 15 years, last week.